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Thanks for Stopping by, Brian! 👋

I am…

Datis
Mohsenipour

A marketing leader with 11 years experience growing teams, exceeding targets, optimizing marketing engines, and increasing marketing ROI.

thisisdatis@gmail.com | 604-512-4656

 

Why, Datis?

Expertise

Marketing Strategy

Automation

Demand Generation & Conversion Rate Optimization

Lead Generation, Nurturing, & Funnel Management

SEO, PPC, & Content Strategy

Project Execution & Management

Campaign Development & Execution

Software Integration, Implementation, & Management

Coaching & Performance Management

Core Values

Relentless in the Pursuit of Improvement

In my eyes, there is no such thing as perfection. There is always room to learn and improve, regardless of your level of experience or skill.

Data Over Everything

You can’t undermine the importance of intuition. However, in the world of marketing, data remains supreme. I use intuition to drive tests and data to create results.

Impossible Is Nothing but a Word

No matter how difficult the obstacle, it can be overcome. When met with difficult challenges, I do everything humanly possible to resolve them.

Plans are Useless Without Action

A plan without action is as useful as the paper its written on. Take action, test vigorously, and get sh*t done.

Work Experience

HeyORca

Director of Marketing | August 2021 – Present

Currently managing all strategic and tactical marketing initiatives

Leading team of 1 Part-Time Staff Member, 1 PPC Contractor, 1 Freelance Copywriter, and 1 Virtual Assistant

Increased monthly organic website visits by 98% in 5 months

Increased monthly PPC ROAS by 130% through campaign optimization and new campaign initiatives

Developed custom, automated reporting systems for website & PPC analytics through Supermetrics

vivonet-work-experience
vivonet-work-experience

HeyORca

Director of Marketing | August 2021 – Present

Currently managing all strategic and tactical marketing initiatives

Leading team of 1 Part-Time Staff Member, 1 PPC Contractor, 1 Freelance Copywriter, and 1 Virtual Assistant

Increased monthly organic website visits by 81% in 5 months

Increased monthly PPC ROAS by 130% through campaign optimization and new campaign initiatives

Developed custom, automated reporting systems for website & PPC analytics through Supermetrics

Outback Team Building & Training

Director of Marketing | March 2016 – Present

Led a team of 3 Full-Time Staff Members, 1 Virtual Assistant, and 3 Contractor Teams (team regularly exceeded performance agreement targets)

Delivered ROI of 470% last fiscal quarter (Nov. 2020 – Jan. 2021)

Created Dynamic Google Ad Campaign strategy that decreased YoY monthly CPA by 400% and increased ROAS to 360%

Developed affiliate partnership strategy that influenced 350% QoQ lead volume growth during COVID19 Pandemic and ROAS of 440% (highest volume in Outback history)

Increased monthly organic traffic by 900% YoY and increased Domain Authority from 22 to 46 through strategic content development and PR

Executed CMS transfer, website domain merger, and rebrand

Regularly worked with sales team to create sales enablement materials, lead nurturing workflows, and lead routing systems

Managed marketing automation platform transfer from Act-On to HubSpot and bilateral Salesforce integration

Proxxi

Contract Project | July 2021

Worked with CEO and Product Team to rebrand Halo Contact Tracing Wristband, restructure and redesign website, create sales enablement documents, and plan automated routing workflows for sales qualified leads

proxxi-work-experience
proxxi-work-experience

Proxxi

Contract Project | July 2021

Worked with CEO and Product Team to rebrand Halo Contact Tracing Wristband, restructure and redesign website, create sales enablement documents, and plan automated routing workflows for sales qualified leads

Vivonet (Infor)

Marketing Team Lead | June 2013 – March 2016

Managed all marketing initiatives and led a team of 2 Full-Time Staff, and 2 Contractor Teams

Created and managed FY2015 budget of $750,000 and enabled $430,000 in MRR through demand gen and ABM campaigns

Executed all product marketing, launch, and PR initiatives for product releases like Stadium Hospitality Solutions and Tablet POS

Managed partner marketing relationships with WorldPay and HP

Supported Enterprise Sales Team with RFP development for stadiums, hotels, malls, and airports

Executed branding strategy for Vivonet’s acquisition of Syrus Information Systems

The Active Network

Online Conversion Manager | April 2012 – May 2013

Exceeded target of 4 client-consultation calls per week

Innovated client-consultation demand generation system through content marketing strategy

Consulted over 70 clients on online marketing strategies specific to Parks & Recreation organizations and assisted them in execution

Hosted monthly customer success webinars – averaging 30 attendees and 9 post-webinar consultation bookings

activenetwork-work-experience
activenetwork-work-experience

The Active Network

Online Conversion Manager | April 2012 – May 2013

Exceeded target of 4 client-consultation calls per week

Innovated client-consultation demand generation system through content marketing strategy

Consulted over 70 clients on online marketing strategies specific to Parks & Recreation organizations and assisted them in execution

Hosted monthly customer success webinars – averaging 30 attendees and 9 post-webinar consultation bookings

perfectmind-work-experience

perfectmind

Marketing & Event Coordinator | November 2009 – March 2012

Managed Marketing Assistant and Junior Event Coordinator

Developed and marketed flagship series of consulting events throughout North America with over 100 paid attendees per event

Created, promoted, and moderated bi-weekly consulting webinars for leads and customers – held company record for most attended webinar with my “Facebook 101” webinar

  Colleague Feedback

“Datis is a motivated, forward-thinking marketing leader. I was inspired by his respectful and progressive approach to leadership, which was further demonstrated by his successful team and department. Datis’ work ethic is impressive. He stays true his core beliefs which have earned him the respect of his team and his fellow leaders. He’s skillful in his craft, constantly searching for solutions and strategies to improve, and produces results.”

Jules Joyce

COO - Outback Team Building & Training

“Datis is someone who exemplifies our core values. He is always self-accountable, always looking inward for solutions before laying blame on factors outside of his control. His drive to make things better is outstanding, including always taking action to learn new best practices in all-things marketing. Datis is also a tremendous leader, talented at performance management and bringing the best out of people. Best of all, he’s a great guy. It’s been an absolute pleasure working with him for many years.”

Murray Seward

CEO - Outback Team Building & Training

I had the pleasure to work with Datis while he served several roles at Vivonet. Datis embraces change and always brings a “can do” attitude to the task at hand. We executed many marketing campaigns which leveraged Datis’ understanding and proficiency with both Hubspot and Salesforce.

Datis is comfortable in a fast paced environment and would be a positive addition to any team.

Tracy Flynn

Former SVP - Vivonet (Infor)

“Datis is a gifted team leader. I started working under him with just a design background, and in less than 2 years I was able to build a very strong foundation of marketing knowledge. This was something that he was instrumental in helping me to achieve. He truly knows how to bring out the best in the members of his team through his mentoring and attitude. As a marketing team, we would often surpass all of our targets, I feel that this is a testament to his capabilities as a leader.”

Silas Kemble

Marketing Coordinator - Outback Team Building & Training

Chat with Datis

email: thisisdatis@gmail.com
phone: 604-512-4656