Marketing Director | Martial Artist | Adventurer
Your next Marketing Leader

Datis
Mohsenipour

Marketing professional with over 10 years experience working in various industries including: SaaS, Parks & Recreations, Hospitality Technology, and Event Services. 

Currently employed by Outback Team Building & Training leading a team of four marketers.

thisisdatis@gmail.com | 604-512-4656

 

Expertise

Marketing Strategy

Automation

Conversion Rate Optimization

Lead Generation, Nurturing, & Funnel Management

SEO & PPC Strategy

Project Execution & Management

Campaign Development & Execution

Software Integration, Implementation, & Management

Coaching & Performance Management

Core Values

Relentless in the Pursuit of Improvement

In my eyes, there is no such thing as perfection. There is always room to learn and improve, regardless of your level of experience or skill.

Data Over Everything

You can’t undermine the importance of intuition. However, in the world of marketing – data remains supreme. I use intuition to drive tests and data to create results.

Impossible Is Nothing but a Word

No matter how difficult the obstacle, it can be overcome. When met with difficult challenges, I do everything humanly possible to resolve them.

Work HIstory

Outback Team Building & Training

Director of Marketing | March 2016 – Present

Manage monthly PPC budget of $30,000 – developed strategies that resulted in 56.5% drop in CPA YoY (from $140 to $61) and increased ROAS of 360%

Created content strategy that resulted in 10x growth in monthly blog visits over 2 years (1,500 to 10,400)

Generated 7,100 marketing-sourced opportunities which led to 50% of Outback’s revenue last FY – despite sales team being incentivized 3-10x more on sales-sourced opportunities

Launched and managed HubSpot marketing automation platform after transferring from Act-on. Managed bilateral sync between HubSpot & Salesforce, data integrity, reporting, drip campaigns, and all automation workflows

Directed unification of American Outback & Canadian Outback websites/brands into Outback Team Building & Training which led to the reduction of 100s of hours of duplicate processes across all departments, a simplified user experience, and increased web-traffic

Managed website CMS transfer/redesign which resulted in monthly savings of $2,600 (web-hosting). The launch was implemented successfully and lead to increased search clicks (141%) and impressions (24%)

Vivonet (Infor)

Marketing Team Lead | June 2013 – March 2016

Created and managed FY 2015 budget of $750,000 and helped generate $430,000 in MRR through promotional campaigns to existing and prospective clients

Increased email open rates from 17% to 45% and CTR from 0.5% to 2% on email communications

Oversaw all marketing campaign activities including: events, promotions, lead generation, account-based marketing, customer communications, press releases, and product releases

Directed and executed brand strategy and internal/external communications plan for Vivonet’s acquisition of Syrus Information Systems

Coordinated all trade show activities including event logistics, materials, and pre-show/post-show campaigns

Vivonet (Infor)

Marketing Team Lead | June 2013 – March 2016

Created and managed FY 2015 budget of $750,000 and helped generated $430,000 in MRR through promotional campaigns to existing and prospective clients

Oversaw all marketing campaign activities including: events, promotions, lead generation, account-based marketing, customer communications, press release, and product releases

Increased email open rates from 17% to 45% and CTR from 0.5% to 2% on email communications

Directed and executed brand strategy and internal/external communications plan for Vivonet’s acquisition of Syrus Information Systems

Coordinated all trade show activities including event logistics, materials, and pre-show/post-show campaigns

The Active Network

Online Conversion Manager | April 2012 – May 2013

Increased eMarketing Center (resource library) visits by 37.6% (approximately 7,000 visit increase YoY) through the implementation of bi-weekly email campaigns

Met with and consulted over 70 clients on online marketing strategies specific to Parks and Recreation organizations and assisted them with best-practice implementation

Hosted monthly customer success webinars averaging 30 attendees and 9 post-webinar consulting opportunities

Regularly updated eMarketing Center (client resource library) with marketing tip articles, video tutorials, webinar recordings, and customizable print/email templates

perfectmind

Marketing & Event Coordinator | November 2009 – March 2012

Managed and marketed flagship series of consulting events throughout North America with over 100 paid attendees per event

Created, promoted, and moderated bi-weekly consulting webinars for leads. Held the company record for most attendees on my “Facebook 101” webinar

perfectmind

Marketing & Event Coordinator | November 2009 – March 2012

Managed and marketed flagship series of consulting events throughout North America with over 100 paid attendees per event

Created, promoted, and moderated bi-monthly consulting webinars for leads. Held Company record for most attendees on my “Facebook 101” webinar

  What Employers & Colleagues say about working with Datis

“F2018 was a difficult year. Together, with your team, we faced some SIGNIFICANT challenges head on, and emerged healthier, more engaged and more motivated than ever. This is mostly due to you and the proactive take action, always improving attitude you possess in good times and bad. And, to top it off, you have a very driven and capable team that through it all continues to want to be a part of the Outback team. This tells me a lot about how they percieve you as a leader. The fact you have 3 team members at Exceeding Responsibilities is further evidence of the solid job you are doing.”

Murray Seward

CEO - Outback Team Building & Training

“I had the pleasure to work with Datis while he served several roles at Vivonet. Datis embraces change and always brings a “can do” attitude to the task at hand. We executed many marketing campaigns which leveraged Datis’ understanding and proficiency with both Hubspot and Salesforce. Datis is comfortable in a fast-paced environment and would be a positive addition to any team.

Tracy Flynn

SVP Sales & Marketing - Vivonet

“Datis is a gifted team leader. I started working under him with just a design background, and in less than 2 years I was able to build a very strong foundation of marketing knowledge. Datis always lends a careful and considerate ear and is exceptionally open to all manners of constructive criticism from his peers. He truly knows how to bring out the best in the members of his team through his mentoring and attitude. As a marketing team, we would often surpass all of our targets. I feel that this is a testament to his capabilities as a leader.”

Silas Kemble

Digital Marketing Coordinator - Outback Team Building & Training

I recently had an opportunity to work with Datis to learn resources and marketing tools through Active Network. I was very impressed with his professionalism, knowledge and thoroughness in teaching me how to use the resources available to me. I would highly recommend working with him. You will learn all the tricks of the trade plus work with his great customer service attitude. I look forward to working with him in the future!

Kristi McClure Huckaby

Director of Recreation - City of Chula Vista

Looking for a seasoned marketing professional to Help you reach your goals?

Let’s schedule a chat

email: thisisdatis@gmail.com
phone: 604-512-4656